Tuesday, April 20, 2010

Why Rent a Luxury or Exotic Car?

http://www.upscalecarrentals.com 713 409 5508

• Do you ever wonder who rents Luxury and Exotic cars?

In the wake of a sluggish economy, the luxury car rentals are booming—thanks to corporate executives, high-school students ,athletes, realtors and ordinary folks who are getting married every week-end. The Prom attendees are another big group that rent luxury and exotic cars.
If you are a start-up company, seeking venture capital money, you want to drive up to the company with a new model luxury car. You may unintentionally send a negative message if you drive a seven–year-old damaged Ford. If you have to attend a meeting at the golf and country club, you should rent a Lexus, Range Rover, S-Class Mercedes or BMW or a luxury car.
It must be smart because a large growing number of people in the business world are renting high-end automobiles to impress, according to UpscaleCarRentals.com, a high-end automobile and luxury home rental company serving Texas and its surrounding states.
“You can look like a million bucks even when you’re making $40,000,” says Carla Michael, president of UpscaleCarRentals.com.
She says there are those customers renting luxury cars out of necessity.
Ms. Micheal recalls a realtor who asked for a Cadillac Escalade because her NBA player prospect couldn’t fit into her older Chrysler. Plus, she couldn’t show a Five-million-dollar home in a $10,000 Toyata. What impression would that send?
“Renting a luxury car is becoming common and most often it’s the average man or woman doing it,” says Michael. “I would say 60% of the time it’s making an impression, 40% is out of need.”
It used to be that the only people who rented a Bentley, Jaguar, Mercedes, Lamborghini or Ferrari were the very wealthy. Not anymore.
“We still get many affluent clients and business people who rent out of necessity or for the fun of it. But the bulk of our business is the folks with modest incomes who simply want to look successful.”

Upscale Luxury Car Rentals.com 713 409 5508 http://www.upscalecarrentals.com

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